A Structured Video Marketing Strategy
Whether it’s your first foray into video marketing plan or you’re already a convert, you can go a long way to making sure your next campaign’s a success by getting a strategy together.
Who you’re audience is, what you want them to do and how you’ll measure the results are key objectives that your video content must aligned with.
Here are some of the steps we go through when developing a video strategy.
- Internal market view
We immerse ourselves in your business; discovering why, what and how you do what you do; what makes you different; who you’re targeting; who the main competitors, peers and influencers are; and what you want to achieve.
- External market view
Next comes market, business and customer analysis, where we’ll define the triggers, barriers and opportunities to reach, engage and lead our ideal customers to act.
- Shape the strategy
We’ll define approaches to targeting, tactics and messaging; give recommendations on timings, budgets and resources; and specify the measurements used to track results. The plan will include video as well as other mediums where appropriate.
- Continuous improvement
It’s an ongoing process, so each month or quarter we’ll optimise the strategy by measuring and analysing results, testing different variables and continuously bettering the results.