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Video Production

PW12 / Video Production

Video Production

Our video productions vary according to campaign and budget, but often go by the following framework:

 

Strategy: Before we think too much about the creative execution, we think about the journey the video needs to take, from beginning to end.

Creative : Once research is done, it’s up to our creative team to create a concept  – the big idea that brings it all to life on screen. We use our insights into your audience, market and brand to reinforce your messages and positioning.
Filming: Our producers create a compelling story and script, cast the talent, find the right locations and film the shoot using proven techniques and best equipment.
Editing (live action and/or animation):  Our expert post-production team  pull your story and messages together.

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