Sing King Karaoke is a YouTube channel dedicated to bringing the best free karaoke content – from brand new tracks to old classics,to bringing the biggest and boldest hits around! Their channel caters to all genres including Pop, Rock, Alternative, Folk, Dance, Hip Hop, R&B and many more.
After designing their ident and Karaoke UI when they launched in 2012 we were asked back to create a seasonal campaign to encourage users to select their favourite track of the year. The result was impressive, with over 31,343 views in less then 4 weeks. The video was designed to be displayed on phones and tablets.