In November 2013, the United Arab Emirates won the right to host the World Expo in Dubai in 2020. This will be the first time that the World Expo is staged in the Middle East, North Africa and South Asia (MEASA).
The team behind the Expo asked us to create a buzz around the event and drive awareness. We partnered up with Engage Works and Siemens to design a simple and informative piece that worked across 32″ and 52″ monitors around the Italian Expo (Expo Milano 2015).
These videos were available online to participants and potential visitors to the event in 2020 and lead to almost a half a million followers online and 1.5m users following the event.