Radiocentre is the industry body for commercial radio. They work on behalf of over 40 stakeholders who operate 268 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue.
Radiocentre asked us to help launch the fourth instalment of its latest radio campaign. The campaign aims to make chief marketing officers of major brands famous through bespoke songs, encouraging them to reappraise the brand-building potential of the medium. Keith Weed, Craig Inglis and Hugh Pile have all been targeted in the campaign by way of rap, folk and indie rock tributes respectively. The latest CMO on the playlist is Jonathan Mildenhall of Airbnb.